At Opalescent, I led the design for Rewardable, a digital rewards platform created to simplify and scale reward distribution for businesses. The project covered the entire product lifecycle, from early ideation and product strategy to brand development, design system creation, and user experience design.

While the logo was already in place, I completed the Rewardable brand by establishing a comprehensive brand guideline that extended far beyond a visual style guide. This included defining the colour palette, typography, photography direction, and key brand principles to support future expansion. The guideline was shared with external partners to ensure brand consistency across marketing campaigns, partnerships, and new product touchpoints.

After defining the visual and brand foundations, I created a unified design system to serve both the platform and the marketing website. I then designed the full UX and UI of the platform, making each component development-ready and ensuring a smooth handover to the engineering team. Beyond the platform, I developed and maintained the marketing website in Framer, managing regular updates to reflect new features and campaigns.

Following launch, Rewardable achieved significant traction, distributing over £10 million worth of rewards within ten months of the project’s completion. The platform’s scalability, consistent brand experience, and polished design were key contributors to its success.