I collaborated with lifestyle photographer Indiana Petrucci to create a new website that translates her creative vision into a refined digital experience. Indiana came to the project with a clear idea of her brand direction, including her colour palette and typography. I helped shape those ideas into a consistent and fully realised design system.

I designed and built the website in Squarespace, focusing on simplicity, flexibility and ease of use. The structure enables Indiana to manage her content autonomously, update portfolios, and feature new series without external support.

The finished website reflects her warm, natural photographic style and intuitive sense of composition. It presents her work with clarity and elegance, while providing the flexibility to grow alongside her creative practice.